A2B Consulting is a boutique firm specializing in sustainable tourism and hospitality services for both domestic and international clients.
A2B Consulting provides strategic, sustainable tourism and hospitality services to help clients achieve their financial, socio-cultural, and environmental goals today and in the future. We work honestly and thoroughly, and provide contextualized solutions to meet the unique needs of every client and their stakeholders.
We consider sustainability upfront and throughout our work process. This goes well beyond the abstract notion of being "green"; we operationalize sustainability based on the tangible definition provided by the United Nations World Tourism Organization. Sustainable tourism should:
- Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.
- Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance.
- Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.
These three pillars of sustainability are applied to each A2B project; we strive to maximize positive impacts within each client's unique context.
Work with you to determine short and long-term goals for your project.
Gain a deep understanding of your travel environment in order to customize a solution for your organization, community or destination.
Meet with vested individuals to account for the wants and needs of affected groups.
Design unique solutions that meet your goals, context, and stakeholder-needs.
Integrate monitoring tools and weave accountability into the solution to promote oversight into the future.
A2B Consulting was founded by Anna Barrera. As a sustainable tourism and hospitality consultant, Anna has worked with both public and private sector clients in the United States and abroad. She has professional experience in strategic planning, product development, marketing, and capacity building. Anna is particularly passionate about promoting indigenous tourism enterprises as a driver for economic development in Native communities.
Anna attended Northwestern University, earning a B.S. in Sociology and Communication Studies. She also holds a Master of Tourism Administration from the George Washington University School of Business, with a focus in Sustainable Destination Management. Prior to the tourism field, she worked in institutional asset management for several years. Anna loves to travel (of course!), hike, and cook international cuisine. She resides in Washington, DC with her partner and a very misanthropic canine.
A2B Consulting operates as a consulting consortia. Anna regularly works with a network of successful independent tourism, hospitality, and event consultants with a vast array of experience and expertise. According to the scope of your project, a team of specialized professionals is hand-picked to ensure clients receive the best service from the most qualified consultants for the task.